“You radiate joy, excitement, fun – there is nothing better than seeing happy kids.” - Simon Cowell, Britain’s Got Talent
AmaSing is an award-winning, non-profit Arts Organisation and Charity Foundation dedicated to inspiring and empowering children and young people through joyful, inclusive creative arts experiences.
We believe the arts are for everyone — every voice, every ability, every background. Our mission is simple: ARTS FOR ALL.
Since launching in 2018, AmaSing has worked with over 60,000 children and young people from diverse communities and needs, supporting mental health, wellbeing, confidence, and creativity through music, singing, dance, art, drama and collaborative creative projects.
AmaSing is an arts organisation & charity foundation that provides exciting opportunities for children and young people. We believe the “Arts” are for everyone to enjoy and take part in.
We collaborate with educational establishments, including: primary/ high schools, colleges, universities, art specialists, arts organisations, hospitals and residential homes. All collaborations are in the hopes of enhancing children’s wellbeing, confidence and self-esteem
WHO WE ARE
AmaSing is an inclusive, community-driven organisation that works in partnership with:
- Primary & secondary schools
- Colleges & universities
- Arts specialists & cultural organisations
- Hospitals & residential settings
- Community groups & wellbeing charities
- Businesses and local councils
Together, we create opportunities that enhance children’s wellbeing, confidence, self-esteem and creative expression, while also offering professional development for teachers, equipping staff with the skills to bring music and the arts to life across the curriculum.
WHO WE OFFER
- Music, singing, composing & drumming workshops.
- Dance, drama, art & creative writing sessions.
- Large-scale community celebration shows in professional venues.
- After-school clubs & holiday creative arts camps.
- Creative arts PPA cover for schools.
- CPD for teachers in music, dance and arts delivery.
- Project management for festivals, community stages & events.
- Professional and community acts for performances .
- Team-building dance and drumming workshops for businesses.
- Online wellbeing sessions focused on singing, movement & mental health.
Our mission
AmaSing exists to improve the mental health and wellbeing of children and young people through positive, inclusive, creative arts programmes.
Who we support:
- Mental health & emotional wellbeing
- Self-belief, confidence & resilience
- Creativity & imagination
- Community cohesion – bringing together groups who might not normally meet
- Access to the arts for all
Our projects strengthen schools and communities by promoting joy, belonging, and the universal power of creativity.
Our amasing team
Rachael Borman
CEO AmaSing Projects CIC
Luke Gooding
Creative Director
Tim Polding
Associate Director
James Borman
Finance Director
AmaSing is renowned for its spectacular large-scale celebration concerts that unite communities in truly unforgettable experiences.
Our performances have taken place in iconic professional venues including:
- Chester Cathedral
- Chester FC Deva Stadium
- Storyhouse, Chester
- The William Aston Hall, Wrexham
- The Floral Pavilion, New Brighton
These incredible shows showcase the results of our creative arts workshops in music, singing, dance, art, drama and creative writing, bringing together thousands of children, community groups and professional artists.


